NRCS
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Strategic/Crisis Communications

For clients involved in any high profile industry, or in a legal matter that may come to the attention of the public, there is often fall-out that reaches well beyond the legal framework. The 24-7 news cycle has meant that matters which could have escaped public attention in the past, are now fodder for a very hungry news machine. The resulting media coverage will reach audiences critical to the client’s business ... shareholders, investors, customers and can have a profound effect on legal and business outcomes.

Prejudicial Headlines / Inaccurate media coverage can affect:

  • Brand Reputations
  • Share Values
  • Settlement Opportunities
  • Verdicts/Damages
 

NRCS positions the client with various outside audiences to create, strengthen or preserve opinion favorable to the attainment of institutional or corporate goals.

At NRCS we have strategic communications professionals with decades of experience shaping public opinion, who can work as part of the legal or corporate team to minimize the potential negative impact of media coverage.

Crisis Communications

We understand that to be in business in the 21st Century is to be vulnerable to crisis, whether issues emanate from regulators, hackers, aggressive NGOs, or shifting world events. We possess the experience and expertise to manage the message, get out front of an issue and change minds when it matters most.

Our comprehensive crisis communications approach includes creation of a rapid-response team, development of point-by-point rebuttals of inaccurate or slanted media reports and broad-based information distribution strategies. We work to position the client with various outside forces — the media, the public, key decision makers, constituencies, market segments, the community — to provide a blanket of proactive coverage. Our crisis communications services can also work hand-in-hand with the client's existing media and communications team.

Investor Relations

Today’s investors have power. They demand information, details, a real seat at the table. We know how to tell a powerful story and ensure that it’s heard loud and clear.

Litigation Communications

When bet-the-company litigation arises, we have communications professionals who are also lawyers, who know which strategies and tactics will bolster the court of public opinion for optimum results in courts of law.

Corporate Communications

We provide strategic communications counsel and hands-on support to companies regarding mergers and acquisitions, refinancings, friendly and unfriendly takeover transactions, leveraged buy-outs, IPOs, secondary stock offerings, proxy contests, and disclosure activities.

Product Recall

Operational and communications response to the need for a recall can dramatically affect an organization's reputation, for better or worse. Amid a business environment where a company’s every step and misstep is closely scrutinized, NRCS works closely with the client’s team – legal and corporate – to manage the message and to protect clients’ reputations with responsive, transparent and cross-media communications to all audiences affected by product issues.